How to develop your digital internal communication?

In today’s dynamic business environment, internal and external communications can be fully digitized, streamlining the transfer of information. This transformation not only enhances the efficiency of work but also fosters a positive workplace culture. Digital internal communications play a crucial role in employee engagement and organizational success.

How to Implement an Internal Communication Strategy?

To establish effective internal communications , follow these steps:

• Define a Budget: Communication should not be seen as an expense but as a strategic investment. Effective communications drive employee motivation and improve teamwork across the workplace.
• Set SMART Goals: Clearly define major and minor objectives to guide your process toward success.
• Involve Stakeholders: Engage team members and leaders to understand their expectations and needs.
• Create a Structured Communication Plan: Incorporate both traditional and new digital communications tools to reach your audience effectively.
• Measure Effectiveness: Use key indicators to evaluate outcomes and refine your process if necessary.

How to Integrate Digital Communication in a Company?

Digital transformation enables diversified tools and approaches to better meet the expectations of your audience. Here are some steps:

• Train Employees: Equip them with the skills to use collaborative platforms like Microsoft Teams or an interactive intranet.
• Encourage Social Interactions: Utilize instant messaging services to promote engagement and open comms.
• Maintain Physical Interactions: Blend digital tools with traditional meetings to foster good workplace dynamics.
• Differentiate Messages: Separate standard updates from urgent communications for clarity and efficiency.
• Plan Important Announcements: Schedule newsletters and significant updates strategically to keep your audience informed.
• Encourage Team Collaboration: Create spaces and opportunities for interaction, enhancing teamwork and leadership.
• Provide Regular Feedback: Empower employees and align them with organizational objectives by offering constructive input.
• Be Transparent: Foster trust by sharing the company’s goals and achievements openly with the entire workplace.

Which Technologies to Use for Internal Communication?

The right technology is essential for efficient internal communications.

• Email: Ideal for delivering important updates and informational content such as newsletters or monthly objectives.
• Instant Messaging: Tools like Microsoft Teams are excellent for quick, real-time communications.
• Dynamic Displays: Use connected screens to present essential information, such as project progress and organizational goals, across various workplace areas.

Dynamic displays are a good way to ensure employees have access to consistent information. They also help build an inclusive workplace culture by providing equal access to updates.

Digital communications enable better content personalization and instant information sharing, which can lead to significant success in achieving company goals.

How to Effectively Communicate with All Employees?

For efficient workplace communications, it’s wise to develop a cohesive ecosystem that integrates technology, connected screens, and management software.

• Enterprise Management Software: Share performance indicators and key metrics to keep everyone aligned.
• Visual Management and Digital Visual Management: Ensure all employees, from team members to leaders, have access to the same level of information for effective decision-making.

This approach minimizes the need for prolonged meetings, allowing for shorter, more effective daily or weekly touchpoints. For example:

• Daily Meetings: Last approximately 5 minutes.
• Weekly Meetings: Approximately 15 minutes.

These meetings can take place on connected screens like the E-MEETING.

SESA SYSTEMS offers a range of “Industry 4.0” products tailored for digital internal communications, ensuring smooth process management and improved organizational success.

• E-LEANBOARD: Designed for shared spaces to display critical updates.
• E-MEETING: Integrated with the SESAHUB enterprise software, ideal for analyzing indicators and enabling leaders to make informed decisions.

By adopting these tools and strategies, businesses can build a robust digital communications framework that supports a productive workplace and a thriving organizational culture.